QUALITY

As a member of the MRS (Market Research Society) and AQR (Association of Qualitative Research), Rockview Field Resource abides by the Code of Conduct of both these organisations. We aim to provide the highest quality fieldwork carried out to our own stringent quality standards.

QUALITATIVE AND QUANTITATIVE

Qualitative

  • One to one briefings by head office to all our recruiters
  • Database is maintained of all respondents who participate in projects recruited by Rockview Field Resource.
  • Respondent details provided day before/day of fieldwork (this includes respondent demographic, spec required etc)
  • All viewing groups are pre-checked by head office prior to fieldwork
  • Recruiter/supervisor is present at fieldwork event (day/evening)

Quantitative

  • Personal briefings by head office
  • 20% telephone back-checking of all sample completed/interviewed
  • Editing completed by head office
  • Sample/Quota controls monitored throughout fieldwork

OUR AFFILIATES

Market Research Society (MRS)

With members in more than 70 countries, MRS is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.

Association for Qualitative Research (AQR)

Qualitative research provides often an unparalleled understanding of the motivations behind human behaviour, desires and needs. In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research (AQR).

Marketing Institute of Ireland (MII)

The Marketing Institute of Ireland is the professional body for marketing people throughout Ireland, offering membership, qualifications and training. We were established in 1962, we are today based in our own full facilities headquarters in Dublin, with a network of over 3,000 members all over the country, drawn from all business sectors, and reaching from young marketing graduates up to business leaders at executive level.

Let’s Get Started

GET INSIGHTFUL RESULTS

Let’s Work Together!